About me

I’m Stefan Bütler.

Connecting People. Building Products. Growing Businesses.

I work across financial services and technology, with experience leading product teams, building ventures and developing new business models. I bring people around a shared goal and turn strategy into work a team can test and build on.

More on LinkedIn

Selected experience

  • Incore Bank

    Head of Product Management

    Lead a team of product managers and develop a Banking-as-a-Service portfolio spanning payments, brokerage and custody, digital assets, foreign exchange and treasury services.

  • Axelra

    Senior Venture Builder

    Helped founders validate, build and grow ventures in fintech, B2B SaaS and e-commerce. Shaped product strategy and supported business development and fundraising.

  • Avaloq

    Senior Product Manager, Innovation

    Evaluated new business models and developed embedded finance initiatives and fintech partnerships for Avaloq and its client banks.

  • GOKONG, a Vontobel venture

    Chief Product Officer

    Led product strategy and the build of an app that brought financial data from different sources together to help people make informed decisions.

Executive MBA in Business Engineering, University of St. Gallen (HSG).

Explore. Build. Learn.

This site is my product lab. I share what I’m building and what I learn while experimenting with AI, automation and new ways to work.

See the projects

Outside work

I’m an ultra trail runner and guide. Trailgeek is my home for trail running.